Social media package prices, published.
Social media management pricing should not need a discovery call. These are the plans, what is in them, and what changes the number.
Billing MonthlyCurrency USDStarts with A free audit
How agencies charge.
Social media package prices are hard to compare because agencies charge in four different ways. This is what each one means for you.
ModelHow it worksGood whenWatch for
Monthly planA fixed fee for a fixed scope.You want a steady rhythm and a predictable bill.A scope so vague that everything extra becomes an invoice.
Per postYou pay for each piece delivered.You need a few assets, not an account run for you.Nobody owns the result, only the deliveries.
HourlyTime is logged and billed.Short consulting, training, a one time fix.You carry the risk of slow work.
Performance basedThe fee depends on followers, reach or sales.Rarely. Paid campaigns with clean tracking, sometimes.Follower targets are the fastest route to bought followers.
Varmerk uses monthly plans, with the scope written down in the plan you approve. It is the only model where both sides want the same thing: a rhythm that holds.
Every monthly plan
What is always in.
- The planOne page, updated when the numbers say so.
- Content productionScripts, editing, design, captions and covers.
- Scheduling and postingOn a fixed rhythm, after your approval.
- Community repliesComments and DMs answered by the rules we agree on.
- Weekly reviewWhat moved, what did not, and what changes next week.
- You own everythingFiles, footage and the account stay yours.
So there are no surprises
What is not included.
Ad spendPaid by you, directly to Meta or TikTok, from your own ad account.
Products for creatorsUGC creators need the product in hand. You ship it, or we add shipping at cost.
On location shootsMost content is made from footage your team shoots with our shot list. A shoot on location is quoted per project, once we know the place and the shot list, and it is only needed when the shot list cannot be filmed in house.
Influencer feesIf a campaign uses paid creators with their own audience, their fee is separate and passed through without markup.
Tools you already pay forWe work inside your scheduler or ours. You never pay for a second one because of us.
In house, freelancer or agency.
A comparison that includes the cases where we are the wrong choice.
OptionBest whenYou manageThe risk
In house hireSocial is central to the business and there is daily material to shoot.A person: hiring, training, holidays, tools.One person rarely plans, shoots, edits, writes and analyzes equally well.
FreelancerYou know exactly what you want made and can brief it.The plan and the quality control.Availability. When they are busy or away, the account stops.
AgencyYou want the whole loop handled: plan, content, posting, review.Approvals, and footage from your side.Distance from the business. We fix that with a shot list and a weekly review.
Do it yourselfThe business is small and the owner is the brand.Everything, with a plan to follow.It is the first thing dropped in a busy week. The free audit comes with a four week plan for exactly this case.
What changes the number.
Three things, and the audit tells us all three before we quote.
FactorWhy it mattersHow we handle it
PlatformsTwo platforms are not double the work, because short video is made once.The combined plan is priced below two single plans.
VolumePosts per week drive production time more than anything else.We recommend a rhythm you can keep for a year, not the largest one.
Who shootsFootage from your team costs less than footage we have to produce.We send a shot list, or bring in a UGC creator when that is cheaper.
Plans run month to month. Thirty days notice on either side, invoiced on the first of the month with fourteen day terms, in US dollars. Nothing is locked in, because a plan that only holds because of a contract is not working anyway.