Social media agency / Instagram + TikTok
Free audit
Varmerk/Teardowns

Teardowns, not testimonials.

Outside reads of public brand accounts: what already works, the seven things we would fix first, and the screenshots behind each point.

Relationship to the brands None. Not clients.Sources Public information only
Why we publish them

A new agency has no case studies.

We will not show a client logo or a result that is not real, and until there are results we are allowed to share, there is nothing honest to put in a case study.

A teardown is the honest alternative. We take a public account of a real brand, read it the way a buyer would, and write down what we would do if it were ours. You can check every observation yourself.

The brands in them are not clients and did not ask for the review. They are there so you can see how we think before you hire us.

The teardowns.

None published yet. A teardown takes a week to write properly, and we would rather publish the first one late than publish three thin ones on day one. The method below is what each of them will follow.

Teardown 01A DTC brand on Instagram.In progress
Teardown 02A local business on Instagram.In progress
Teardown 03A DTC brand on TikTok.In progress

What is in each one.

The same structure every time, so two teardowns can be compared.

PartWhat it covers
DisclosureThat the brand is not a client, the date of the review, and how to ask for a correction.
The account todayWhat anyone can count from the outside: followers, posts in the last 30 days, format mix.
What already worksFirst, and with as much care as the rest. The first rule of fixing an account is not to break what carries it.
Seven findingsEach with what we saw, why it matters and what we would do. "What we saw" is always something you can check.
The first three changesThe order we would work in, because each change makes the next one easier to measure.

What we can see, and what we cannot.

We can seeWe cannot see
The profile, the grid, Reels, highlights, captions and public comments.Reach, watch time, saves, shares, profile visits, link taps.
How often the account posts, and in which formats.Why: budgets, approvals, team size, legal limits.
How fast public comments get an answer.DMs, which is where most buying questions go.
What a stranger understands in ten seconds.Sales, and whether the account already does its job.

That is why a teardown never says an account is failing. It says what an outside reader would try first.

The rules we hold ourselves to.

Reviewing a brand in public is a responsibility.

  1. 01Public information only.Read on a phone, the way a buyer sees it. No scraping, no private data, no contact with the brand's customers.
  2. 02What works comes first.And gets as much care as what does not.
  3. 03No mockery.If a point cannot be made respectfully, it is not made.
  4. 04No guessed numbers.If it is not public, it is not in the teardown.
  5. 05Corrections and removal on request.From the brand, without argument. Write to [email protected].

Want this for your account?

The audit is the private version of a teardown, with access to your numbers. The first one is free.

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