Two ways to link Facebook and Instagram
The apps can be joined at two levels, and which one you need depends on what you want from the link.
| Link | What it gives you | Who it is for |
|---|---|---|
| Accounts Center | One login, cross posting, synced profile details, connected experiences across Meta apps. | Anyone. |
| A Facebook Page linked to a professional account | Meta Business Suite, Meta Ads Manager, shopping features, a shared inbox. | Businesses and creators. |
Most brands end up with both: the Page for the tools, and Accounts Center for the everyday convenience. If you are here to undo a link rather than make one, how to disconnect Facebook from Instagram covers both from that side.
Linking them in Accounts Center
The steps are the same on a phone, a tablet and a computer:
- Open Accounts Center. From Instagram: your profile, the menu, then Accounts Center.
- Tap or click Accounts, or Manage accounts.
- If nothing has been added yet, tap Add accounts and follow the instructions on screen.
- Log in to the Facebook account if you are asked to.
An Accounts Center needs at least two accounts before connected experiences can be turned on. If you are already logged in to Facebook on the same phone, Meta may suggest that account for you.
How to link a Facebook Page to an Instagram professional account
This is the link that turns on the business tools, and it has three requirements: a professional Instagram account, full control of the Facebook Page, and both in the same business portfolio. An Instagram account can be in only one business portfolio at a time.
- Go to your profile and tap Edit profile.
- Scroll to Public business information on a business account, or Profile information on a creator account.
- Tap Page, then Connect or create.
- Tap Continue, then Login to Facebook, and Continue to review the account. Switch Facebook account if it is the wrong one.
- Choose the Page and tap Connect, or tap Create a new Facebook Page and follow the steps.
Two things follow from connecting. Anyone with access to the Page or to the Instagram account can then manage both. And once a Page is linked, Instagram posts can be shared only to that Page, not to another Page or to a personal Facebook profile.
Cross posting after they are linked
Once linked, Instagram can share posts, Reels and stories to Facebook automatically, and Meta Business Suite can publish to both from one screen.
- Per post: the sharing option appears on the last screen before you publish.
- As a default: the account's sharing settings can send everything you post.
- From a computer: in Business Suite, Post to lets you choose the Instagram profile, the Facebook Page, or both, with different text for each.
For a brand, choosing per post usually beats sharing everything by default. A Reel made for Instagram can read oddly on a Page, and a caption written for one audience rarely fits the other. Shared posts also start out visible to Friends, not the public, which is covered with the per post steps in how to post on Instagram.
The rules and limits
- One Facebook account per Accounts Center. To add a different one, remove the current account first.
- Several Instagram accounts are allowed alongside that one Facebook account.
- Removing an account removes its profiles, so check what is attached before you undo a link.
- Threads and WhatsApp in Accounts Center are not available in every country.
- One business portfolio. The Instagram account has to sit in the portfolio that holds the Page.
- One Page for sharing. With a Page linked, Instagram posts go to that Page only.
Why a business links them at all
For a brand the Page link is less about posting to Facebook than about what it unlocks:
| What you get | Why it matters |
|---|---|
| Meta Business Suite | Planning and scheduling posts, Reels and stories from a computer, with a shared calendar. |
| Meta Ads Manager | Instagram ads run from the same place as Facebook ads, with one pixel and one set of audiences. |
| A shared inbox | Comments and messages from both apps in one queue. |
| Shopping | Product tagging depends on a catalog that lives on the business side. |
| Roles instead of passwords | Staff and agencies get access through roles you can remove, without anyone knowing the password. |
The last row is how we take on an account in Instagram management: a role you grant and can take back, never a shared login. Scheduling from Business Suite is set out in how to schedule Instagram posts.
Posting a story from a computer is one of the things the connection unlocks; how to add a story on Instagram from a PC walks through it.
When the link will not work
- You do not have full control of the Page. Ask whoever does to give it to you.
- The Page is already linked to another Instagram account. Unlink it there first.
- The Instagram account is personal. Page linking needs a professional account; the switch runs the other way from turning off a business account, through the same Account type menu.
- An old Facebook account is still in Accounts Center. Remove it, then add the right one.
- The app is out of date. Update both apps and try again.
If it still fails, open Accounts Center on a computer. The settings are easier to read there, and the wording matches Meta's help pages more closely than the app does.
How we will test this
Not run yetEverything above comes from the published sources listed below, and nothing here is presented as something we measured. Our own test on live accounts has not been run yet.
This is the test we will run: we link a Facebook account and an Instagram account in Accounts Center on our own test accounts, then connect a Facebook Page to a professional account, and record every screen, plus what appears in Business Suite afterwards.
Platforms change behavior without announcing it, so once the first test is run we repeat it every quarter, and this section will say when it was run and on which devices and app versions.
Sources
Read on September 18, 2026.
- Meta Business Help Center, Connect or disconnect your professional Instagram account and a Facebook Page
- Meta Help Center, Add or remove your accounts from an Accounts Center
- Instagram Help Center, Accounts you can add to an Accounts Center
- Meta Business Help Center, Create and manage posts in Meta Business Suite on desktop
- Instagram Help Center, Switch back to a personal Instagram account from an Instagram professional account
Questions people ask next
How do I link Facebook to Instagram?+
Open Accounts Center from the Instagram menu, tap Accounts or Manage accounts, then Add accounts, and follow the steps.
How do I connect a Facebook Page to Instagram?+
Edit profile, then Page, then Connect or create, and choose the Page. You need a professional Instagram account, full control of the Page, and both in the same business portfolio.
Can I link two Facebook accounts to one Instagram account?+
No. An Accounts Center can hold one Facebook account. You can add several Instagram accounts.
Do I need a business account to link Facebook?+
Not for Accounts Center. A professional account is needed to link a Facebook Page, which is what Business Suite and ads use.
Does linking share all my posts to Facebook?+
Only if you turn cross posting on. You can choose per post, or set it as a default in the account settings.
Will linking change my Instagram login?+
It lets you log in through the connected account. Keep your Instagram password working as well, or you will depend on Facebook to get in.
Why can I not see my Page when linking?+
You need full control of the Page and both assets in the same business portfolio. An Instagram account can be in only one portfolio at a time, which is the usual reason a Page does not appear.
Does linking make my accounts visible to each other's followers?+
Linking is about login and publishing. It does not publish your Instagram account to Facebook friends by itself, but connected experiences can affect suggestions. Review them in Accounts Center.
Can I unlink later?+
Yes. In Accounts Center, tap Remove next to the account. Profiles associated with that account are removed too.
Is Threads part of this?+
Threads can be in an Accounts Center, though Threads and WhatsApp in Accounts Center are not available everywhere.