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How the platforms actually behave.

One question per page, answered in the first sentence, then the steps for iPhone, Android and desktop. Every claim names the help page it came from.

Sections 5Platforms Instagram, TikTok, FacebookPrice Free, no signup

Every guide.

The whole library in one place, most searched first. Pick a section to see just that one.

25 to 48 of 72 articles, most searched first

Posting to TikTokHow to schedule TikTok postsHow to schedule TikTok posts from the desktop site, not the phone app. The steps, the 15 minute to 10 day window, and what cannot be edited once scheduled.Posting and ReelsInstagram Reels views: what counts as oneInstagram Reels views are counted every time the video starts to play or replay, so one person adds several. Views, viewers and watch time, explained.Who sees whatHow to hide your followers list on InstagramHow to hide your followers list on Instagram, when there is no switch for it. A private account limits who can open it. What that hides, and what it cannot.Instagram storiesHow to change the background color of an Instagram storyThree ways to change the background color of an Instagram story: the draw tool fill, a prepared image behind your content, and the AI background on a reshare.Posting and ReelsInstagram and Instagram LiteThe difference between Instagram and Instagram Lite: a smaller, lower data app with the same Feed, Reels, Stories and messages. What it costs you.Times, sizes, limitsSocial media post sizesSocial media post size, from each platform's own help pages: Instagram, TikTok, X and YouTube, with file limits and a note where a platform publishes none.Instagram storiesAesthetic Instagram story ideasInstagram story ideas, aesthetic and consistent: two backgrounds, one font, one place for text. Thirty ideas by purpose, plus the mechanics behind them.Instagram storiesCan you schedule a story on Instagram?Can you schedule a story on Instagram? If your account is eligible: More options, then Schedule. Also in Meta Business Suite. The steps and the limits.Who sees whatHow to turn off a business account on InstagramHow to turn off a business account on Instagram: Menu, Account type and tools, Switch account type. What you lose, what you keep, and when not to do it.Who sees whatHow to link Facebook to InstagramHow to link Facebook to Instagram: one Accounts Center for login and cross posting, or a Page linked to a professional account for ads and Business Suite.Times, sizes, limitsSocial media SEOSocial media SEO is two jobs: being found inside a platform's own search, and getting your profiles into Google. What each one requires, and what it does not.Posting to TikTokWhat TikTok marketing isWhat is TikTok marketing? Four parts: organic posting, paid ads, creator partnerships and TikTok Shop. What each one takes, and how to measure it.Who sees whatHow to disconnect Facebook from InstagramHow to disconnect Facebook from Instagram: remove the account from Accounts Center. What that stops, what a linked Page is instead, and what you lose.Who sees whatCan people see if you view their highlights on Instagram?Can people see if you view their highlights on Instagram? For 48 hours after the story was posted, yes. After that the owner sees no names, only a count.Posting and ReelsHow to change the chat theme in InstagramHow to change chat theme in Instagram: the four taps, making a theme with Meta AI, why the option can be missing, and how it differs from dark mode.Instagram storiesHow to unarchive a story on InstagramHow to unarchive a story on Instagram when there is no unarchive button: share it again, or add it to a highlight. Posts differ, with Show on profile.Posting and ReelsHow to pause Instagram ReelsHow to pause Instagram Reels: one tap, added in March 2026. Plus the other kind of pause, the daily limit and sleep mode that stop Reels entirely.Posting and ReelsHow to search effects on InstagramHow to search effects on Instagram: they sit in the camera, not the search bar. Where to find them for stories and reels, and how to get one you saw.Times, sizes, limitsIs Discord social media?Is Discord social media? Discord calls itself a communications platform, not a social network. Where it fits the definition and where it plainly does not.Times, sizes, limitsHow long can a TikTok be?How long can a TikTok be? Up to 10 minutes recorded in the app, 60 minutes uploaded in the app, 30 minutes on the web. Plus the one minute rule for rewards.Posting and ReelsHow to DM in InstagramHow to DM in Instagram from the app or a computer, what happens when they do not follow you, and how to edit, unsend or share a post in a message.Posting and ReelsHow to reset your Instagram algorithmHow to reset your Instagram algorithm with Reset suggested content: the steps, what it keeps, why it cannot be undone, and gentler options.Posting and ReelsInstagram analytics: where to find them and what each number meansInstagram analytics in plain terms: who gets Insights, where to find them in the app and on a computer, what each metric counts, and how far back they go.Posting to TikTokSEO for TikTok: how search actually worksSEO for TikTok: the platform has its own search, a keyword tool and published ranking factors. What to put in a video, and which promises to ignore.
Why these exist

Sourced, not repeated.

Running an account well means constantly checking how the platforms behave: what sends a notification, what other people can see, where the limits are.

Most answers online are copied from other answers, and some of them were true years ago. So every claim here names the platform page it came from, and anything those pages do not document is held back for a test on two of our own accounts, one on iPhone and one on Android. Those tests have not been run yet, and each guide says so.

When a platform changes, we test again and say what changed. If you find something that is wrong or out of date, write to [email protected].

How a guide is built.

Every page follows the same order, so you always know where the answer is.

PartWhat is in it
The answerFirst sentence, in plain words. Yes, no, or the number.
The tableThe answer split by format or device, because "it depends" is usually the honest version.
The stepsNumbered, for iPhone, Android and desktop. Screenshots from our own test accounts go in when the test is run.
The exceptionsThe cases where the rule breaks: disappearing messages, business accounts, older app versions.
How we will test thisThe test that is planned, then the devices, app versions and date once it has been run.
QuestionsThe ten things people ask next, answered briefly.
Questions

About the guides.

Are the guides free?

Yes. There is no signup, no paywall and no email gate.

How often are they updated?

Each guide is tested again every quarter, and sooner when readers report a change. Trend lists are updated monthly.

Why does an agency publish these?

Because we have to check how the platforms behave anyway, and writing it down properly is useful to more people than us.

Can I reuse a table or a screenshot?

Yes. Quote what you need and link to the page you took it from.

Do you cover YouTube, LinkedIn or Pinterest?

Not yet. We write about the platforms we run every day first, which are Instagram and TikTok, with Facebook where the same question comes up.

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